Hello, Butane

First and foremost, I’d like to thank you for taking five minutes out of your busy day to read this. Having been in the marketing and advertising space for nearly a decade myself, I realize that time is the most valuable commodity in our field. With that said, I’d like to introduce Butane, a digital marketing boutique based right here in Milwaukee, dedicated to driving traffic, converting visitors and retaining customers for your business.

Agency Overview

Over the last eight years I’ve worked at a handful of local digital marketing agencies that have allowed me to learn the what, why and how of providing marketing services for companies of all sizes, from “mom and pop” eCommerce shops to Fortune 100 corporations. I’ve learned a lot from my experience, 90% of which from my last employer, which whom I’m entirely grateful of.

With that said, I set out to create a different type of agency – one that realizes “we don’t do everything” – we stick to our core. What’s our core? From years of client management experience, we’ve evolved into taking a business-centric approach to digital programs. We’ve broken down our solutions to the three main things that you as a small business owner, marketing executive or new business professional find critical to the success of your digital strategy:

• Traffic Acquisition including search engine optimization, pay-per-click management and online display advertising

• Visitor Conversion from web analytics through content strategy and conversion rate optimization

• Customer Retention covering email and social media marketing

To show our dedication to a business-centric model, we’ve not only positioned our service offerings into solution-based buckets, but also ask ourselves “does this really help the business?” every day. So much, in fact, that while we’d love to help everyone, we only engage in programs with prospective customers that understand the value in taking a multi-channel approach to digital success.

What We Are

Whether you’ve met a Butane employee speaking at a conference, exhibiting a trade show, or even working in a digital services engagement, you’ll quickly realize one thing: we’re a passionate group of marketing professionals doing what we love.

You can read more about our team and philosophy here, but one thing that we care most about is dedication to our four core values: Dedication, Experience, Transparency and Energy:

• Dedication to both client success and thought leadership

• Experience across multiple industries, markets and verticals regardless of size

• Transparency in what we do, how we do it and the impact it has on your bottom line

• Energy in the form of unfettered passion and excitement

What We’re Not

After mentioning how we live by our core values, it’s important to note what we’re not… after all, we are transparent.

Butane is not:

• A “typical” Agency in the sense that we don’t have layers-upon-layers of account and project managers. Each of our specialists manage strategy, execution and client communication themselves. This way, you’ll never have to deal with the left hand not knowing what the right hand is doing problem all too familiar in agency/client relationships.

• A One-Stop Shop as we stick to what we’re good at. You’ll never see us recommend rebuilding a website or designing a mobile app with our own best interest in mind. We don’t do that stuff. We’re a digital marketing boutique and that’s what we will be until we staff for in-house design and development.

• Scope Creep Executioners since our estimates are all effort-based, we’re transparent in pricing and what it will take to help move the needle. After signing an agreement with Butane, you won’t get any change orders. We do hard quotes… guaranteed.

Farewell & See You Soon!

I wanted to make this welcome note short and sweet – for better or for worse, you’ll be hearing a lot more from me, but for now I bid you adieu. Thanks again for your time and please feel free to get in touch if you have any questions or feedback on the new website: anthony@hellobutane.com.

Onwards & Upwards!

Anthony Piwarun

Founder & CSO, Butane Digital